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Bernard Lee, the founder of KI.TA instant wanton/wonton noodles are Malaysian Chinese with a mix of Thai Nyonya blood. He is currently 53 years old and graduated from the 1st batch of HCIMC called Taylor College, one of the top high-level educational institutions in Malaysia. In the 1980s, he was pronounced the youngest renowned chef by the Star Paper during his carrier in the early 90s.
Bernard Lee started his first business venture in 1999, selling cakes and other confectionery delicacies. He expanded his business to become a sauce manufacturer. Plus, he gained various achievements, such as being the former secretary general of the Malaysian Chef Association, being named a Master Chef by World Gourmet, experience serving on the World’s Chefs’ Panel of Judges for several years, and serving on the advisory board for the World Gourmet event. He had also previously served as a personal chef to royalty for more than 10 years! He also has served as a judge in a few Food & Hotel Asia.
Focusing on his current business, he emphasised that the idea for one of his company’s best-selling products, Instant Nyonya Curry Noodle, came from his exposure to Thai and Malaysian flavours. He created curry noodles himself, giving them their distinctive taste profile.
Bernard Lee Then Kit / Founder @ CEO
To become a leading household Asian food brand which caters for business-to-business and everyday consumer market segments globally, allowing all layers of society to easily ‘Sauce Your Solution’ for a better gastronomic experience.
We aim to target the retailers and distributors that are selling grocery and FMCG (Fast Moving Consumer Goods) as our clients. We become a part of roles as suppliers to step into B2B (Business to Business). Our other target market is overseas clients in B2B called Export Business.
Born into a Thai Chinese or Thai Nyonya family, Bernard Lee, the founder of Chef B Sdn Bhd, emphasised that the idea for one of his company’s best-selling products, Nyonya Curry Noodle, came from his exposure to Thai and Malaysian flavours. He created the Nyonya Curry Noodles himself, giving them their distinctive taste profile.
Chef B Sdn Bhd’s origins go back as far as 4 years, with today’s awesome clientele. We are still in this highly competitive industry of food ingredients and have updated our services for the best of our customers who have helped us all these years. In the market, our company has expanded although the market is competitive. Furthermore, we have a strong foundation of clients based which have a strong bond connection with them. In this paste of over 4 years, we have become a proven supplier of food ingredients in this market and recognized by expertise in the cooking industry. In the following 10 years, we’ll continue to expand our market sizes by providing the best products and services that stick to our core values.
KI.TA is an abbreviation or the shorten form of the Malay language’s word phrase “Kita Ingin Taste Asli”, which means “We Want to Taste the Authentic Asian Delicacies”.
We have specially formulated a range of products for both our everyday home-cooking master chefs and business-to-business patrons. We are consumers ourselves and we understand the painstaking process of preparing a palatable dish. Hence, we decided to bottle up an array of sauces so you could enjoy them at home or use it to smoothen your business service!
The brand KI.TA was brewed to perfection with an ardent belief that condiments are the cornerstone to an outstanding gourmet experience. With a smouldering passion to bring about authentic sauces to every household, we are committed to the best of qualities and services to our patrons in hopes for them to express their culinary potentials with ease. We at KI.TA believe that everyone can ‘Cook Like A Chef’.
These are the two core leadership teams who are responsible for the success of KI.TA for the Asian food wholesaler
He has more than 30 years experiences cooking industries and recognised by World Gourmet Master Chef (WAC)
Graduated with a Diploma in Hotel Management at Stamford College 1990. Together with her husband, Chef Bernard Lee, they started producing a variety of sauces for distribution to restaurants and Hotel.
Lily has engaged as a Director In 2016, which Chef B Sdn Bhd was formed. Chef B opened Chuen Hainanese Chicken Rice & Noodles Restaurants & in August 2022, Tok Hailam in Kuala Lumpur & Selangor.
Known by his professional name Chef Bob, is the President of our Malaysian "Professional Culinary Association" and Certified World Chefs Judge
Since the debut of the KI.TA’s food paste manufacturing company, the growing size the organisation is expanding and getting larger and larger throughout the years. As the company grew, it decided to implement automation into its manufacturing activities due to the massive production. This automation includes:
A production method wherein each product has a label attached to it by a stamping machinery while it is being carried to the next machine for the next process.
The process where the products will be packed by the automations according to the standard packaging method that has been set by the company.
Instead of using manual labour, KI.TA used automation or machinery in repetitive product mixing processes.
The World Gourmet platform is being introduced to recognise the diversity of the hospitality and food and beverage (F&B) industries that in appreciation to those who have made significant efforts and contributions to provide quality service, quality food and beverages and dine experience to bring the F&B and hospitality industry to greater heights in the region.
The crews of KI.TA are individuals from a variety of origins, backgrounds, and cultures. The unity of the total workers as an amalgamated team, which came from different parts of countries and states, makes KI.TA is a multi-cultural Asian food manufacturer.
As a halal food condiments manufacturer and supplier, Chef B Sdn Bhd pleased to have been recognized as the e-Trade Supplier with DagangHalal, where It is a B2B marketplace with a focus on all the reputable, authorised companies that provide a wide range of halal product listings.
Achieved GMP, & HAACP manufacturing certificates.Generated a $1.5 million yearly gross profit.Started to enter the UK market.
Chef B Sdn Bhd (principal brand owner of KI.TA) is a growing manufacturer of household wet sauces for the consumer and business-to-business markets. Our products are developed to cater for modern working professionals and home-cooking enthusiast alike who lack the time to prepare and cook hearty meals. Our line of condiments is made to ease the traditionally laborious process of Eastern & Western cuisines so that our consumers are able to enjoy authentic flavours such as ‘Hainanese Chicken Rice’, ‘Kam Heong’ and ‘Thai Paste’ in just a short period of preparation time
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